They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service. What results do your customers get from your product? The final section of your case study should feature the progress that has been made since your customer or client began to use your services.

Ashford Writing

These items are just a jumping-off point as you develop your own criteria. Writing about your previous projects requires more than picking a client and telling a story. Were you able to identify other issues that could be solved with the same solution?

Consider your title like a newspaper headline; do it yout, and readers will want to find out more. A good image is worth a thousand words of explanation! This is the problem that drove the customer to start searching for a solution. If needed, you can even email your customer a list of questions. Start by considering the case study’s place in your overall marketing strategy.

How To: Create a Case Study

By staying in-house, you avoid the need to accommodate a video production company’s schedule along with yours and your customer’s. In addition, most people associate video with sound. Focus on that overlap for the ideal approach.


Perhaps the success you’re highlighting is in the number of leads your client generated, customers closed, or revenue gained. The four main sections of a case study are introduction, background information, presentation of maje, and conclusion.

A case study is a written account of a real customer’s experience with your business. You should begin your case study research by hunting for new information. Adobe’s purpose is clearly established. By bringing those numbers to life. Whenever possible, incorporate customer testimonials at how to make up your own case study stage of the process.

Treat it like an executive summary and keep it to no more than 3 — 5 sentences. As technology has changed, so have case stufy — they can now be in video format, too!

Color stkdy is the process of altering or enhancing color with digital tools. Additional elements, such as music, also help set the tone and invoke emotions. State the true facts, and use appropriate language regarding the situation. Here’s an example of a case study CoSchedule created for How to make up your own case studya customer specializing in premium plant-based lifestyle products. A librarian can help you locate information for your case study but should not be used as an interview subject — unless, of course, your topic deals with library science!


If you have written a good case, they will have enough information to understand the situation and have a lively class discussion. That said, you should typically aim to include the following in the Case Study Release Form:. This is especially true today, when we have endless ways to distract ourselves with social media, texting, and media consumption.

This gives the same syudy of consumer reviews that show the writer’s company and title.

Imagine a Venn diagram. Each party can fulfill their obligations whenever they’re able to.

How to Write a Powerful Case Study That Converts With 50 Examples

It couldn’t have happened without them! Non-verbal cues might be missed. It’s easy to hand them out to busy event attendees, or leave with prospects after in-person meetings.